Tiffany & Co’s Paper Flower Collection Video Stars Elle Fanning

Ever since the success of “Breakfast at Tiffany’s,” this elegantly designed store is one of the most iconic in New York.

To update its enduring appeal, the company wisely hired Elle Fanning as its brand ambassador. This video is joyful and makes you want to visit.

For those who remember the 1961 year movie, starring Audrey Hepburn, there are some hints of the past that are brought into the future. A remix of the song from the movie, “Moon River,” is played in the background.

Then A$AP Ferg overlays it with some rap which may bring in those younger brides who have to register someplace, and why not be Tiffany’s?

Plus there’s plenty of floral items in this multi-floored Fifth Avenue building in the heart of New York City.

Turns out this song is Tiffany’s first-ever recording. More videos have been made but this is our favorite.